Product launches should be stunning. This launch event was held at the Mandrake Hotel, London in their theater room. The walls of the room are encompassed with large pieces of dramatic art, which makes the space perfect for a big beauty product launch. To match the color palette of the mascara, we focused on a floral arrangement in purple hues and dramatic, black furniture for contrast. To add elegance, we booked a saxophonist to play throughout the dinner. The guests raved about the luxury decor and entertainment.